targeting and segmentation

Imagine having access to all the data you need, and having the confidence to prioritise your healthcare accounts as a result…

case study
case study

targeting and segmentation

Our clients marvel at the variety of data we can utilise to help segment and target effectively.

We are experts at reading the current landscape for your product, knowing what data to prioritise and how to weight it accordingly, so you are able to make strategically informed decisions.

The ability to easily see market coverage and sales force capacity will enable you to re-focus your resources to best effect.

You will receive an easy to use document and a full debriefing.

insypher. therefore. clarity.

targeting and segmentation

Situation: our client had 3 months to finalise a new product launch in a new market, and with a new team.

Task: to help target and segment our client’s market by knowing what makes an attractive account, how many target accounts therefore exist, how many they can cover with their team, and what the potential returns could be.

Action: the development of an easy to use document which took into consideration multiple data sources including market research, data capture, data weighting, standardised scoring, ranking, decile contributions and target allocation.

Result: we provided a clear, concise targeted approach at surgery level with viable coverage by the new team, and a clear understanding of what business returns could be achieved. Return from each individual call was shown to be higher than our client’s previous launches, due to the more specific specification of targeting approach.

insypher. therefore. clarity.