market analysis

Imagine having access to an all-encompassing dossier developed by industry experts to help inform strategic decisions…

case study
case study

market analysis

Whether you are looking for insight to help launch a new product, gain intel on a new competitor launch, review analogue forecasting or are considering entry into competing markets, we know the right questions to ask and where to find the relevant information.

Based on our extensive pharmaceutical and commercial experience, you can rest assured we will consider every conceivable aspect of data and conduct a full review.

You will receive a dossier and full debriefing.

insypher. therefore. clarity.

market analysis

Situation: our client already had an active team who were seeking to talk to customers about hospital performance on a peer-to-peer level regarding their cancer targets. The team didn’t have the ability to talk at that peer to peer level, and needed something to converse about aside from product promotion.

Task: to produce a central repository of data within 2 months, which would educate the account manager and allow them to present and discuss relevant treatment performance data at a trust level.

Action: we built an data centralisation dashboard, which takes 7 different data sources (e.g. stage of diagnosis and referral waiting time) that previously haven’t been combined. The data is automatically standardised to produce an all-encompassing performance score, which allows for a trust level comparison.

Result: the dashboard generates bespoke reports which can be used internally by the trust to highlight high performance and areas for improvement. The account managers can also target accounts to offer support to the NHS.

insypher. therefore. clarity.